Marketing Politics :
How selfish individuals started a tribal political culture war in The Gambia, tiniest west African country in the world.
Convincing Gambians to stick to their tribal lines for extreme measures ot face extinction or extermination.
The Kenyans had Luhya tribe versus the Kikuyus. In Zimbabwe, where the Ndebele and Shona tribes sparred. In South Africa the Ndebele and Shona tribes went at it. The Tutsi and Hutu tribes of Burundi and Rwanda gruesomely slaughtered one other.
A recent shortage of tribal rhetoric in the Gambian political scene reminds us of the Marmite shortages in Britain of late due to the Covid19 pandemic – the result of a hiatus in brewing during the pandemic – causing panic among lovers of the savoury spread.
Hardcore political supporters of these tribalist leaders and their tribalist parties’ agendas , on the other hand, are rejoicing in its absence from decency and fact based substantive political rhetoric policy based promises to convince voters to stick with them and vote for them.
Or so we would like to believe. As any Gambian citizen will tell you, when it comes to politics, “you either love it or hate it”. You either with camp A of tribe A or camp B of tribe B.
Prefer a Manjago politician on your turf but wouldn’t say no to a Mandingo speaking political party?
Forget it. You must be in one tribal camp or the other. In fact, the idea that this country is hopelessly divided by tribal sentimental extract Is ridiculous. We are one and must focus on one goal to steer the country to a more globally inclined and inclusive path.
If we succeed we succeed as a people but if we fail we would all be washed by the harmattan wind unanimously. No one would be spared. This is our country and we only have one country. Salam.
By Albere Correa aka (pseudo name Our Economist)
Editor’s note: The author’s views do not represent the position of the Freedom Newspaper.  Thanks for your kind attention.
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